What is your company doing?
Easy invoicing and financial instruments
Why is now the best time for your startup to exist?
The FINTEC era is starting in the world. Access to financial services and democratization of financial services, in general, is an irreversible process. We think it will be the fastest-growing sector in the coming years.
Your selected markets, where we have already introduced the kernel digital product and where we plan to expand in the future, are in the process of digitizing their financial management. Modern technologies are slowly replacing traditional time-consuming methods. At the same time, a new wave of financial regulation is beginning in developing countries, which is pushing businesses to streamline their processes, which is doubling our needs.
In general, digitization and automation are of great benefit as it frees up people at the time they need to spend on their business or professional development.
We believe that we can make a significant contribution to the digitization process. That is why it is important to do this now. The Kernel team understands well that not everyone who needs financial management is a financier by profession, so our platform is very simple and intuitive.
What motivates you to get out of bed in the morning?
When you are building a startup, one thing you must have very well thought out: the success of your startup is entirely your responsibility, which you share with other team members.
Understanding that a lot depends on diligence Besides responsibility is also a very cool motivation because you know that the more diligence you put into doing things right, the greater your chances of success in the future.
Both my team and I strongly believe that the digital product we create is right-handed for many businesses and individuals and helps them grow and develop. A strong perception of a common goal is what motivates me to work every morning.
Tell us what is the best and worst thing about being a Startup Founder?
The best thing is to do what you believe in and a lot depends on your diligence. However, what stands behind all the achievements, big or small, is the unstoppable stress and self-doubt, the crisis of validation of one's ideas, which must be overcome quickly in order not to drop the pace of development. When you do a startup, you do not have the luxury of spending a lot of time on negative thoughts.
What fuels your team?
Behind each success of the kernel stands a small but special team, made up of people who have a good understanding of what we do and why we do it. ყველა every person on your team stands out for their self-improvement, and Kernel helps them in this process with all the necessary resources. ვWe select the members of the new team very carefully, the cultural compatibility factor is very important, because the success of your startup depends on the success of the team.
Where do you find your inspiration?
To be honest, when building a startup and solving problems that bother many, the best source of inspiration is the potential customers themselves. By constantly dialoguing with them and asking the right questions, we can better understand what problems are bothering you, what we need, and how we should solve these problems.
Because of that, inspiration for me is not just some big idea that comes to mind one special day. For me, Inspiration is the result of research and thinking that eventually translates into a product that cuts real problems for real people.
Who is your favorite investor? and why?
We do not have a beloved and distinguished investor, everyone has their contribution in the process of building a startup and this is not only reflected in the amount of direct investment.
If you were an investor who would you invest in?
Several areas have a very big future, including FinTech, Web3, and Clean/renewable energy. These startups are still actively attracting investors and attracting capital, and I think this trend will be even more pronounced in the next few years.
Your favorite Georgian start-up and why so?
If we had to name a favorite or favorite startup, it would be a very subjective Kernel. However, there are many interesting and promising Georgian startups and we wish great success to each of them.
If you had a magic wand what would you change in your daily life?
I would make the day length 48 hours
Misho Zghuladze
Co-founder at Kernel