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  • Writer's pictureStartup Georgia

Meet IVI Legals Co-founder Lana Pilishvili

Updated: Apr 26, 2022


What is your company doing?

IVI is a digital legal service for logistics companies



Why is now the best time for your startup to exist?

The logistics sector has been digitized for the last 5 years. As for the law, I think it is a long time since the standard legal market was broken and digital services emerged. Therefore it seems to be a big digital potential in the logistics sector, especially in our Caucasus region.


What motivates you to get out of bed in the morning?

I have 24 hours today to get even closer to the goal. I start every morning with this motivation which gives me the energy to help me to reach the goal.


Tell us what is the best and worst thing about being a startup founder?

I think time control, no matter how busy we are, this fatigue gives us happiness because whatever we do we get a lot of passion for it. As for the difficulty, it is difficult not to have a word in the dictionary " I do not know". When you are a founder you have to know something to some degree if you know and you need to learn so we do not have the word I do not know in the dictionary.


IVI Legal's team

What fuels your team?

Our team is distinguished by diversity both by nationality as well as by profession and attitude towards work. We feed the team with a common goal, and we know what the picture should stand at the end.


where do you find your inspiration?

I find inspiration in everything, even in the fact that I woke up today.


Who is your fav investor? and why?

Every investor is a favorite who finances us.


If you were an investor who would you invest in?

I think I would invest more in the team and the founder than in the idea. An idea that should not be good if the founder and the team are not good, no matter how much I invest, nothing will come out.


Your favorite Georgian start-up and why so?

Every Georgian startup is a favorite. But since we are in the field of logistics, I would choose

Cargon, Omofox, and STYX.


StartupGeorgias member


If you had a magic wand what would you change in your daily life?

If it comes to magic I would like to see a lot of smiling people on the street.











Lana Pilishvili

CO-founder at IVI Legal

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